It can be difficult to know how to enhance your SEO organically and drive customers to your business to make a purchase in this era of digital marketing, online adverts, and social media. A lot of traditional SEO advice isn’t very useful — in fact, it can sometimes cause your pages or adverts rank lower in Google, driving visitors away from your business.
However, you don’t have to rely on ineffective SEO techniques or technologies. In fact, you can learn how to use Google Trends, one of the best free tools for SEO outcomes, right now. Let’s have a look at Google Trends and see how you can use it to improve your SEO and sales in the near future.
Is SEO Really That Important?
It certainly does. The internet marketplace today is more competitive than it has ever been. It’s no longer enough to just run advertising or market to your target audience. You must market while paying attention to search engine optimization.
Take, for example, your website. It’s vital to provide high-quality material that adheres to Google’s guidelines on a regular basis. This is why it’s critical to set aside enough money for content production and hire writers who can regularly produce high-quality material that converts for you.
A skilled SEO freelancer in the United States should cost at least $25 per hour, which is significantly less than what you would pay through a digital firm.
Remember that having some copy on your sites, such as blog entries or instructional pieces, isn’t enough. You require content that converts, which necessitates the use of SEO.
Several undesirable things can happen if your UI design or web page copy isn’t optimized for SEO:
- Google may not give your website a high ranking.
- It’s possible that your target audience will not visit your website.
- Your website will not entice visitors to stay long enough to make a purchase.
In short, if you want your brand to be successful in the long run, you must learn how to use SEO to increase sales. You should also use Google Trends for competitive keyword analysis if you want to win at SEO.
How Google Trends Can Assist
Google Trends is likely the single most important tool you can utilize to immediately improve your SEO efforts. This is because it provides statistics and other analytical data on keywords, specific search terms, and more across Google and YouTube, two of the most essential places to promote in general.
Google Trends helps you to observe the search information of your core consumers and customize your marketing efforts to be more effective in that way because it provides such thorough statistics on search data.
Even better, Google Trends is particularly user-friendly for both collecting small business marketing data and allowing you to compare multiple data sets. In conclusion, if you want to boost your search engine optimization, there’s no excuse not to use Google Trends.
With that in mind, let’s take a look at how you can use Google Trends to improve your SEO and sales right now.
Look at the volume of keywords that are trending.
First and foremost, Google Trends allows you to examine the “trending volumes” of certain terms over the last year or any other time period.
What is the benefit of this? In a nutshell, trending volumes show you which terms are becoming increasingly popular before they become extremely popular. It allows you to stay ahead of the competition by allowing you to capitalize on hot keywords rather than chasing after your competitors.
Similarly, this feature of Google Trends allows you to avoid optimizing for terms that have a bad tendency.
Keep an eye out for the terms “breakout” and “related keywords.”
After that, you can use Google Trends to look for both breakout and related keywords.
Google Trends clearly marks keywords that are trending. Any breakout terms will see a 5000 percent boost in popularity. This isn’t to say that the term has become overused. Instead, it suggests that the term isn’t as competitive as it could be, but it’s ready to be embraced by a company like yours.
It’s also a good idea to use related keywords. They allow you to target semantically relevant keywords that are similar to your target keywords and effortlessly incorporate them into your web copy, adverts, and other marketing initiatives. This will help you rank higher on Google and improve your overall SEO.
You can take it a step further by researching related topics. Incorporate keywords from related themes into your writing or marketing using Google Trends. Simply go to Google Trends’ “Related Queries” tab to see what your target audience is clicking on or thinking about in addition to your main keywords.
Related themes can sometimes assist you to extend your business and marketing by allowing you to enter new areas of your industry before your competitors. You may also share this keyword information with any freelancers you hire as a bonus to help them enhance their job.
Make Local Optimization a Top Priority.
You may wish to prioritize local search engine optimization depending on where your target customers are located. Google Trends allows you to narrow down your search phrases and keywords based on geographic regions. With Google Trends, you can see what people in your local town, or even your state, are interested in by selecting “Interest by Subregion.”
If the majority of your consumers come from a single location, this can be incredibly valuable. Assume you’re an orthodontist or an optometrist who runs a small firm. In that situation, you’ll want to make sure your marketing and website material is optimized for local search terms. After all, you won’t be getting patients from all over the country!
Use LSI Keywords to Your Advantage.
Last but not least, you can use LSI or latent semantic indexing keywords with Google Trends. Without getting too complex, LSI keywords use eCommerce AI to identify links between words and concepts in existing content.
LSI keywords, to put it another way, will assist you to improve your on-page SEO by displaying LSI keywords that you may use in your webpage or advertising content.
Assume you’re writing a post about shoes since your company makes them. Google Trends may offer you terms that are closely linked to one of your primary keywords, which you can subsequently use in blog posts to improve your webpages’ search engine rankings.
This is an excellent technique to improve your page’s ranks without resorting to keyword stuffing.
Putting Everything Together
Finally, in order to convert advertising that genuinely attracts people to your brand, you must effectively use Google Trends. This is more challenging than ever before, especially because 96 % of buyers say they are wary of online advertisements.
However, by using the appropriate keywords, you may rank highly on Google while also attracting customers to your company. You may use all of the above features in Google Trends to:
- Keywords that are linked to the main keywords should be targeted.
- Keywords and search queries entered by your target audience, both nationally and geographically, should be targeted.
- Suggestions for phrases and relevant topics to investigate can help you rank higher.
More Resources: THE BENEFITS OF LOCAL SEO OPTIMIZATION