Become a Member of a Local Search Platform.
Moz, Yext, RIO, RenderSEO, Chatmeter, and SweetIQ are just a few of the local search platforms that can fit into your budget.
Using a website makes managing all of your listings much simpler. This involves ensuring that your name, address, and phone number (NAP) are displayed regularly and correctly across hundreds of local search engines and directories, as well as eliminating duplicate listings.
Manually doing this is time-consuming and tedious, and it can lead to inaccuracies in the local search ecosystem.
Make use of Structured Data.
Structured data is well-known for assisting Google in better understanding content and increasing clicks, views, and conversions.
In local search, the same theory applies.
To help boost efficiency, you can use standardized data forms like local businesses, geocoordinates, postal addresses, and feedback.
Take a look at Google My Business and see what you can do to improve it.
You’re losing out on a huge opportunity to have your goods and services seen where they matter the most if you’re not using and optimizing your Google My Business profile.
Fill out all of the details you can when optimizing for Google My Company, including photographs, menu items, explanations, and service lines.
Many brands, in my experience, do not take advantage of the opportunity to list their businesses in the appropriate categories.
For example, if you own a pizzeria, you can list your establishment in both restaurants and dining.
Take the time to fill out the menu information, definition, and other details, as this is one of the most critical aspects of local search optimization.
Additionally, keep the records up to date at all times.
Intertech Digital Ltd we provide Local SEO Service for your Local Business Reputation Management
Use this Feature to Update:
- Department hours.
- Senior hours.
- Drive-thru hours.
- Delivery hours.
- Takeout hours.
- Visiting hours.
- Pick-up hours.
Remember to update Q&A in your GMB business profile with any relevant or timely information, such as:
- Closures or changes in operating hours.
- Ticket refunds and exchanges are available for activities that have been canceled.
- Planned delays due to the high volume of calls/emails.
- Changes to appointment processes.
- What steps are you doing to improve health and safety?
- Changes to the facilities provided.
Change the Status of the Event.
If you’re planning a case, make sure you’re following the event schema. EventStatus is a new schema category that informs users about the status of a scheduled event.
Among the attributes are:
- The case has been postponed until further notice.
- The case has been transferred to an online site.
- The event has been postponed; new dates will be announced soon.
- The event has been rescheduled for a different date.
- The event is still on track to take place as scheduled.
Event information can be retrieved from your website’s event schema or external sources such as Facebook events, Eventbrite, and Meetup.
Examine all of your listings.
Always check your listings for the following items:
- Updates the operational state (“Temporarily Closed,” etc.) automatically.
- Changes to working hours are in the works or have been proposed.
- Attribute improvements that are pending or that have been proposed.
- Changes to company information that are pending or proposed.
- Any other signs that an update is pending or is being suggested.
Listings that have been disabled.
Take Care of Your Reputation
To place high in the Local Map Pack, you must have a positive review and a positive customer experience. I’ve seen many businesses that have both negative and positive feedback but no response from the company.
If I tried to hire a painter and saw 20 four-star ratings and two-star reviews unanswered, I would be reluctant.
People believe reviews and bad reviews are made worse when the owner does not respond.
If they do, their answer will help them gain more confidence from other users and generate more business.
More Resources: Local Business Reputation Management
Make Hyper-Local Content Work for You
SEO aims to have a positive content experience across all devices and channels to assist end-users in obtaining the information they need.
Always strive to create original, high-quality content that is tailored to specific locations. This hyper-local content will help you stand out to potential customers in your region.
Include hyper-local terminology in your on-page optimization approach as well. Headings, names, metadata, image alt text, and text are all examples of this.
Furthermore, always provide COVID-related material.
End-user trust will grow as a result of this, and you’ll get better feedback as a result.
When customers come to pick up food or shop in the store, demonstrating that you’re taking the proper precautions will potentially help you sell more goods and services.
Always-on Messaging allows you to stay in touch with your customers.
To make it easier for your customers to contact you, download the Google My Business App and allow messaging.
If you are unavailable by phone or after business hours, customers may use texting to get the assistance they need.
Trends to Keep an Eye on
Keep a close eye on Google Trends to see any changes in search interest or activity around keywords and essential issues to your brand and industry.
Analyze the most important keywords for your company to see if searches for those terms are trending.
Then, keep an eye on website performance to see if users are converting during this period and adjust forecasting and reporting to account for COVID-19’s effect.
Optimize for Mobile & Voice Search
We live in a world where people are constantly asking questions, and your brand should be able to answer them, even if it’s through a digital assistant.
Your website should also be well-optimized to address commonly asked questions about your products and/or services.
Look at your internal search metrics and analytics to see what questions people often ask about your company for ideas about what to add.
Using third-party software and Google’s PAA (People Even Ask) functionality as well.
Since the majority of local searches are made on mobile devices, make sure your site is mobile-friendly with high-quality photos, content, and fast load times.
Keep an eye on your rankings and build local landing pages.
While rankings aren’t the be-all and end-all of local search, they can help you monitor the progress of your campaign at the location and zip code level.
Always ensure that local landing pages have a positive user and website experience, including usability, fast load times, the most up-to-date schema code base, calls to action, and design elements.
All of this will help the business rank in all areas and increase conversions.
Links Are Still Very Important, Don’t Forget.
Often look for high-quality connections by looking for local and general websites, journals, and other resources.
Obtaining high-quality links from reliable sources with relevant information and assisting users in solving problems builds confidence and reputation.
Aim to get listings from localized directories and blogs as well.
It is also a critical element that can help you gain recognition.
Given the competitive nature of today’s SERPs, having a strong local search presence is more critical than ever.
Consumers are looking for goods and services connected to your brand, so you must be found.
Following these tried-and-true tips will help you dominate the local results and reach the top of the SERPs.