Selling on Facebook is not the same as selling on other social media platforms. Especially at this time of year. Check out these Facebook suggestions to help you succeed this time of year.

While Facebook began as a Myspace-like site where college students could share their every thought and relationship status, it has now grown into so much more. Both when using organic Page sales capabilities and when using Facebook’s ad system, Facebook has become an exceptionally powerful selling tool.

However, if you want to move beyond creating relationships with your followers, you’ll need to know how to sell on Facebook. It necessitates a particular set of methods as well as cautious application of the sales-oriented characteristics.

After all, there isn’t a one-size-fits-all approach to selling on social media. So, if you’re asking, “How does selling on Facebook work?” you’ve come to the right place. Continue reading: We’ve compiled a list of helpful hints and ideas to help you achieve your goals.

In this piece, we’ll go over everything you need to know about selling on Facebook, including

How to develop a solid sales-focused content calendar various on-platform sales features, and other conversion-boosting tactics.

Begin With a Robust Content Calendar

When it comes to running a Facebook Page, a content calendar is a must-have, especially if you want to increase sales. We propose updating it with seasonal content, specials, and items throughout the year.

Content calendars let you plan out everything you’ll post over a certain period of time (or at least the most of it! ), including photographs, videos, and hashtags. Because you’re not hurrying at the last minute, this can relieve a lot of stress when it comes to implementing your social media plan.

You’re far less likely to duplicate content when you can see what’s being posted at any given time, and you’re much less likely to forget about a huge promotion when you can see what’s being uploaded at any given time.

You’ll also save time and sanity, both of which are valuable commodities for social media marketers. (Are you feeling a little overwhelmed? We’ve got some pointers to assist you strike a work-life balance.)

You can know when your promotions will be displayed ahead of time, so you won’t be scrambling at the last minute to pull together a choppy status update and photo about those gift baskets that are 20% off TODAY ONLY.

Let’s get started on choosing a calendar that will work for you and your business now that we’ve explored why you should have one.

Create a Content Calendar

There are a lot of wonderful scheduling software out there, but none that have a calendar layout like Agorapulse. When you hover over a post, it allows you to put in posts and add photographs, as well as see a preview of the photo.

You can plan posts to appear at a specific time and on a specific day.

You may also create a content queue of evergreen or seasonal material to fill in any gaps in your calendar.

 

Make a Schedule For Your Sales Content

When I make a new Facebook post calendar, I first do some research to see if there are any relevant holidays (including “holidays” like National Ice Cream Day) or events that could tie into any current promotions.

And, as the holiday season approaches, keep this suggestion in mind: When creating a holiday calendar, remember to include Black Friday, Small Business Saturday, Cyber Monday, Christmas, and Hanukkah.

Summer vacations, proms, wedding seasons near you, back-to-school, graduations, and other events might all be significant sales opportunities. This will serve as the framework for your strategy.

Next, consider any deals, coupons, or other promotions you’d like to run in the coming months and enter those dates as well. You’ll be able to see if there are any promotions that overlap.

You should include several sorts of material on your calendar for the best outcomes. This keeps your listeners interested in what you’re saying.

It’s a good idea to make sure you have at least one of the following posts per week or every other week:

• Content from behind-the-scenes and/or “how it’s made.” This can be utilized to highlight products or brand operations that help create client attention, trust, and purchase intent without making them feel compelled to buy.
• Your products will be included in promotional content. These posts are a lot more forthright about being sales-oriented. They highlight certain products and explain why they’re fantastic, encouraging customers to buy.
• “Which is better: fried turkeys or roasted turkeys?” is an example of a post that focuses on engagement. These articles can include links to resources on your website, which can aid in relationship-building and long-term sales.
• User-generated content and employee-generated content are two types of user-generated content. When it features your brand’s products in some form, this is the most effective from a sales standpoint.

Plan Your Material a Month Ahead of Time

You’re now ready to begin scheduling Facebook posts on your calendar.

You undoubtedly have some ideas for what you want to promote at this point–a one-day deal, a week-long discount, or a special offer just available to your Facebook fans. Make sure you create a variety of posts, regardless of the number of planned articles, to keep your audience engaged.

When you’ve reached this point, don’t be hesitant to try new things, reschedule postings, or switch things around.

If a coupon doesn’t perform well on a Monday, consider posting another one the following Monday. That’s the beauty of calendars: you can see everything at once, making it much easier to rearrange things to better your outcomes without throwing everything off.

A content calendar is a good place to start. Now all you need to know is how to make your content more sales-friendly.

Let’s take a look at a few tried-and-true methods for selling more on Facebook in 2022 and beyond.

Create a Storefront on the Platform

Businesses can create a virtual storefront on Facebook’s platform. Users can view products straight on Facebook’s site and either checkout there or go to your site to make a purchase, whichever you like.

Because they place your products front and center, shops are an excellent method to sell more on Facebook.

Users may be more likely to purchase your product as a result of the increased visibility. And it’s difficult to beat this when it comes to selling products on Facebook.

Users may use this function on their mobile devices, which is important because over 80% of Facebook users only use their phones to access the platform.

One Pro Advice: don’t automatically share tagged Shoppable Instagram posts to Facebook with the intention of enticing viewers to “click to shop” That Shoppable functionality isn’t carried over from one platform to the next, which will at best confuse users (and at worst will frustrate them).

Create a Facebook Group Dedicated to Your Business

Facebook Groups are primarily about developing relationships, but they are also a crucial aspect of promoting long-term sales. Groups that are based around your brand can also be used as immediate and powerful marketing tools, especially because their organic reach is far greater than that of standard Pages.

When consumers join groups that are linked to your products or services, it indicates that they are already interested in your brand. They’re there to learn insider information, discuss their experiences, and even gain unique access to the brand.

People become more invested in the brand as they grow more invested in the group. As a result, they’re more likely to buy more sprouting kits for themselves and possibly as gifts for others.

Businesses can utilize Groups to publish unique coupon codes or beta test deals, advertising their products to a highly engaged audience that is highly likely to purchase, in addition to long-term brand building.

Use Social Media to Promote Sales-Focused Content Marketing

When you utilize content marketing to subtly highlight the products or services you’re selling, it may be a very effective sales strategy. Promoting this content on social media will help you reach a wider audience and generate more revenue.

Don’t Forget About Your Mobile Phone

A sizable portion of Facebook’s users engage mostly (or fully) on their mobile devices: Over 80% of Facebook users access the platform almost entirely through their mobile devices.

As a result, your sales-oriented material must be mobile-friendly.

Let’s have a look at how one of the posts we looked at earlier translates on mobile.

Remember that the text of your articles will be cropped considerably sooner on mobile than on desktop, so any attention-grabbing content should be placed right up front.

Be Receptive to All Incoming Messages and Comments

It’s not always about getting your items out there and promoting them when it comes to selling. Other times, it’ll be about being prepared to assist any potential clients who come to you.

Customers frequently ask questions in public posts, advertisements, and private messaging. They’ll use Facebook and Facebook’s subsidiary applications Instagram and WhatsApp to reach out. It’s critical to pay attention to every comment and message you receive so you can respond to queries, overcome objections, and make necessary product recommendations.

Facebook has just announced a new tool that allows you to link your Page and WhatsApp accounts so that customers may message you from wherever they choose. Implement that as soon as possible if you’ve got a WhatsApp account.

Customer Testimonials and User-Generated Content Should be Highlighted

This holiday season, user-generated content (UGC) will be your most powerful Facebook selling tool. Customers believe internet reviews 12 times more than marketing from the company itself, and two-thirds trust the opinions of other customers.

When others tag you in Facebook or Instagram postings, ask if you can share them on your own pages. When you share it, be sure to tag the individual and include any good remarks they’ve made. Images and videos are the most effective, but testimonies are also effective.

You may always provide a link to the highlighted product to increase sales and make it easy for other users to buy.

Facebook Stories aren’t to be Ignored

Instagram Stories usually gets all of the spotlight when it comes to vertical, disappearing-after-24-hours material on social media, but Facebook Stories aren’t far behind.

Use Stories to highlight user-generated content, major announcements, and new products. You can direct readers back to your site by pointing them to your post or announcing sales.

Stories are vertical, mobile-first content, and combining photographs with short, 5-second or less videos is an excellent choice. To make your Story stand out and to emphasize your message, use text and emoticons.

Organize a Giveaway Centered on a Specific Product

Sweepstakes and giveaways contests are a terrific way to get a lot of attention for your company by encouraging users to share and talk about it. It’s difficult to say no to something for free, and product-focused contests can build consumer intent as well as brand recognition.

You can tell customers that if they perform any of the following, they can win a gift card:

• Create a wish list
• Share a picture of themselves with one of your products
• Come in-store to enter a raffle

All of these behaviors put your products to the forefront of their minds, causing them to consider what they would buy. This is sometimes all you need for a bonus sale.

For optimum awareness, you should always include a social component in your contests. This might assist you in reaching out to both new and existing customers.

Expand Your Reach with Ads and Engage Warm Audiences

While all of the techniques we’ve explored thus far have relied on organic (or free) promotion, it’s always worth dipping your toes in the Facebook Ads pond if you want to sell a lot this Christmas season.

Facebook Ads is an excellent tool to reach consumers at all phases of the funnel, but its greatest strength is in attracting new cold leads. Their fantastic machine learning skills will automatically assess who responds to your ad and adjust your ads based on that data moving forward.

More Resources: Why Is It So Popular To Increase Instagram Followers?

More Resources: 9 Different Ways To Get More People To Follow You On Twitter