Google My Business is a safe place to start if you want to improve your business’s visibility in Google Maps and ordinary Google Search. As a result, register and claim your Google My Business listing as soon as possible!
However, your work does not have to end here! Do not make the mistake of claiming a Google My Business listing, filling in the bare minimum of information, and then forgetting about it. It’s time to optimize it!
Take a few minutes each day to optimize your Google My Business listing, and your business will appear in search results more frequently.
What are the benefits of Google My Business?
- Google My Business is completely free! Seriously.
- Even before they arrive at your store, your consumers may enjoy a 360-degree virtual tour of your business, product, or service, thanks to the photographs and videos you upload on GMB!
- Between you and your potential customers, there is no barrier! To contact you, all you need to do is click on the phone number or website address you’ve provided.
- GMB makes managing your internet reputation and customer interactions enjoyable.
- Google My Business is tightly integrated with AdWords, Insights, Google+, Maps, and Search, making managing your online presence a breeze.
So now that you know there are significant benefits to using Google My Business let’s dive in and discover how to optimize your Google My Business profile fully.
How can you make your Google My Business Page more effective?
- Create a Google My Business profile that is optimized.
- Information that is always accurate
- Images of Exceptional Quality
- Gather feedback.
Continue reading to learn how to optimize Google My Business:
Make your Google My Business profile as perfect as possible.
The first step in improving your Google My Business page is to create a great profile with accurate, comprehensive, and up-to-date information.
When people search for your business on Google, the first thing they see is your profile. Because there are various aspects to your Google My Business profile, let’s start with the most important ones:
Name:- Above all else, your business listing name should come first. Maintaining consistency with what is currently listed on your website is the safest and smartest option.
Address:- It’s the next crucial component! GMB allows you to correctly pin your company’s location.
Telephone Number:- In an ideal world, you’d have just enough knowledge to break through any barriers between you and your customers. Don’t forget to include your phone number as well. With the clickable phone number and address on your Google My Business profile, your customer is merely a click away, as previously stated.
Once you’ve provided NAP details for your listing, you can focus on the company category.
Business Category:- The business category you select will explain your company and link you with people looking for the services you provide. Remember that your business category is just one of several criteria that might affect your Google local ranking. As a result, while establishing a business category, you should think about your keyword approach.
Description:- Google My Business allows you to post up to 750 characters of information on your listing. The ‘description’ section usually contains eye-catching material that reflects the brand or business’s goal. I wouldn’t advocate stuffing this with terms, but be sure to include at least one relevant search term to appropriately reflect your business while also helping to enhance search visibility.
Note: In the knowledge panel, Google only displays the first 250 characters of the description, so prioritize the material properly.
Depending on your sector, you can also include information like your website URL, hours of operation, and availability on your Google My Business profile in addition to the previous items.
Check to see if the information you’re sharing is consistent across the web.
Whether you maintain a single local listing or hundreds, any inconsistencies in the information you offer on the web, particularly NAP details (name, address, and phone number), can hurt your search performance and function as a roadblock to customer discovery. As a result, be sure that whatever information you post on your Google My Business listing matches what you have on your website, social media, or anywhere else online.
That may appear straightforward, but subtle discrepancies can readily creep in. Please don’t let this happen! Google uses listing accuracy to determine whether or not it can trust a local company search result, and failing to take it seriously is the biggest error you can make.
More Resources: Local Business Reputation Management
For Google My Business optimization, upload relevant, high-resolution photos.
After you’ve added all of the necessary details to your listing, you may customize the visual component of your Google My Business page. Remember, no listing is complete without images!
As a result, make sure to include a profile photo, logo, cover photo, and general photos to give customers an impression of how your company appears and what products and services they can expect.
Users are more likely to be interested in your business if they can visualize it online.
Gather customer feedback for Google My Business optimization.
It’s simple to see why you should accept reviews on your Google Business Listing:
They provide you with more exposure in both organic and sponsored search results.
They increase consumer trust and confidence in your brand and products.
It’s fantastic if you get a 5-star rating! Use this to your advantage in order to convert a customer into a fervent advocate of your company. However, if you receive a rating of less than three stars, contact those clients to learn more about the problem they encountered. Customers love it when companies listen to their problems, and they like it much more when they can see the actual effort and desire behind it.
Do not go against Google’s rules.
Avoid any penalty-inducing actions that could result in your Google My Business account is permanently suspended. Suspending your account can be frustrating and detrimental to your business. As a result, make sure that everything you do to improve your Google My Business listing complies with the GMB rules.
Read over Google’s standards to make sure you know what is and isn’t allowed to represent your business on Google My Business.
The following are some of the most important things to avoid:
- In your Google My Business listing, you’ve included too many keywords.
- Having more than one Google My Business listing for the same business.
- Harassing, abusing, or exploiting new or existing clients in any way.
- Using a third-party platform to screen out unfavorable reviews is known as review gatekeeping.
If you use common sense and don’t try to game the system or obtain additional listings, you’ll most likely stay on Google’s good side.
Update your Google My Business page with new content.
People looking for a business online are likely to judge it based on its most recent posts. Make sure your Google My Business account is filled with high-quality, relevant, and valuable content. The goal is to produce valuable material that highlights your product or service, highlights any future business events, and uses relevant and high-quality media to update on recent corporate advancements.
To get started, click here.
- Go to your Google My Business account and sign in.
- Choose the sort of post you want to make by clicking the Create Post option.
- You may add text, photographs, videos, events, offers, and a button to your Google My Business post.
- Fill up the blanks with the information you want to share.
- You may also see a preview of your post on your Google My Business page to get an idea of how it will appear.
- Once you’re satisfied with the appearance of your post, click publish.
Optimize your Google My Business listing depending on the information you’ve gathered.
Google My Business features wonderful built-in tools that provide incredible insights for each post, allowing you to truly see how consumers engage with your company’s information on Google.
You can learn the following things with GMB insights:
- How do customers search for your company?
- Where can customers find your Google business listing?
- What do customers do when they come to your company listing, whether they go to your website, click on directions, look at the photographs, or phone you?
- Are there any areas where your customers live?
- When Google users come to your business listing, what do you want them to see?
You must always optimize your listing based on these insights. For example, if a large number of individuals are looking for directions, the address on the listing is probably not accurate enough.
More Resources: THE BENEFITS OF LOCAL SEO OPTIMIZATION